Lee Hansol
HIN GARU™, 2025
Digital media
1440 x 1080 cm
Unique Works
Certificate of Authenticity included
Frame not included
Signature: Unsigned
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HIN GARU™ is a series structured as an advertising campaign, based on the fictional premise that a virtual company, PM (Plastikmahlzeit), has launched an “edible plastic powder.” Centered on this imaginary product, the work critically reveals how discourses on sustainability and eco-friendliness become distorted and commodified within consumer systems. By amplifying the visual strategies of the advertising industry-exaggerated colors, repetitive slogans, and kitschy imagery-the series visualizes the irony that “consumption for the environment” ultimately functions as yet another market tactic. This excessive visual language disrupts the polished surface of eco-friendly branding constructed by consumer society, operating as a device that exposes the structural contradictions lying beneath.
Lee Hansol
Germany
Lee Hansol’s work begins with observing the fissures and moments of estrangement that surface within everyday life. She focuses on unstable instances in which the ordinary order falters, exploring the layered meanings embedded in these scenes. Her life in Germany further deepened and expanded her mode of observation, making it more nuanced and multifaceted. The process of adjusting emotions and perceptions in a new environment introduced ongoing tension and shifts in his perspective. These experiences broadened her understanding of the world and offered opportunities to rethink objects and environments through different sensibilities. Working across various media-including painting, video, and installation-her artistic practice reconstructs scenes and concepts grounded in lived experience and observation, evolving into experiments that reorganize them into new forms.